Marketing and Advertising Guidelines

Marketing Messaging

When it comes to promoting Sensible in your marketing, such as your website, socials, and emails, the words matter. We want you to stay true to your brand and speak in your voice. But there are a few simple rules you need to follow when you include us in your conversations with customers.

How to talk about Sensible Weather

Here is a list of approved messages that you can use to promote Sensible and its benefits across your marketing. You can download these assets and then add them to your emails, website, and socials. When using our company name, you should always refer to us as ‘Sensible’ or 'Sensible Weather'.

Get reimbursed for bad weather.
Add a Weather Guarantee.
Good weather or your day is on us.
Have a great time, rain or shine.
Now offering Weather Guarantees from Sensible Weather.

Messaging Guide for Sensible Weather Partners

This guide ensures clear, consistent communication about Weather Guarantees™.

Weather Guarantee: Always refer to it as a Weather Guarantee. Never call it “insurance.”
Service: The Weather Guarantee is a service, not an insurance product.
Reimbursement: Use the word reimbursement. Guests are reimbursed for qualifying weather events (rain, snow, sleet), not refunded or compensated.
Proactive or Automatic Reimbursement: Emphasize that guests will receive proactive or automatic reimbursement based on weather conditions, with no need for claims or cancellations.
Continue with Plans: Highlight that guests can continue their trip or activity and still receive reimbursement.
Weather Thresholds: Be specific about the weather thresholds that trigger reimbursement. For example, precipitation over a certain number of hours.

Don’t Use:

Insurance: Do not refer to the Weather Guarantee as “weather insurance.”
Refund: Never call the Weather Guarantee a refund.
Vague Terms: Avoid vague terms like “bad weather” in the body of the message. Always explain what that means (e.g., 1.5 mm of rain over 3+ hours).