Email Promotion

Email Campaigns Drive Additional Conversion

Email is another great way to let customers know you offer Weather Guarantees. Start by creating a dedicated email to announce our partnership. For promotional or newsletter emails, including the Weather Guarantee can help drive conversion and give guests confidence to book early.

We recommend multiple placements

  1. Announcement email
  2. Placement in confirmation email
  3. Dedicated Weather Guarantee offer email campaign
  4. Placement in existing pre-arrival email
Copy and paste the templates below and download assets from the [Sensible Assets for Download](doc:sensible-assets-for-download)

Launch Email

The dedicated Weather Guarantee campaign allows guests to understand “What is this, and how does it work” for a new type of product they have not likely encountered before. This leads to higher click-through to the post-booking page where conversion is high. You can use our template or create your own from the key concepts.

Subject lines

  • Rainy days are free with a Weather Guarantee
  • You shouldn't have to pay for bad weather
  • Now offering Weather Guarantees!
  • Guarantee against rain for your upcoming experience in {{destination name}}

Email Copy

Feel free to take inspiration and adjust as appropriate for your guests and brand.


Launch Email

You can now add a Weather Guarantee to your stay! (Header)
We’re excited to let you know that you can now add a Weather Guarantee from Sensible Weather whenever you book with . That means you can book with peace of mind knowing that you will be reimbursed if there is bad weather during your stay/experience.

How Sensible Weather Works
Step 1
Add a Weather Guarantee to your booking reservation.
Step 2
Sensible monitors the weather for you.
Step 3
If bad weather is present, you'll get a text with your reimbursement that day. No claims, no hassle.
[button CTA: Learn more>]

Experience Focused

Get reimbursed if it rains during your stay (Header)
Give yourself peace of mind knowing you’ll be proactively reimbursed if rain [or heat] impacts your stay/experience. Through our partnership with Sensible Weather, the leading provider of weather protection in the travel and hospitality space, you can add a Weather Guarantee to your booking that guarantees good weather, or your money back.
[button CTA: Add a Guarantee to my trip]
How Sensible Weather Works**
Step 1
Add a Weather Guarantee to your booking reservation.
Step 2
Sensible monitors the weather for you.
Step 3**
If bad weather is present, you'll get a text with your reimbursement that day. No claims, no hassle.
[button CTA: Learn more>]

Promotional Email

Book early and save!
Right now, you can enjoy <25% off our nightly rate> when you book for June and July.

<Book early with confidence knowing you'll get reimbursed if there's bad weather with a Weather Guarantee from Sensible>
<Don’t forget to add a Weather Guarantee from Sensible to get reimbursed for bad weather.>
<Don’t forget to add a Weather Guarantee so you can lock in great rates, then get reimbursed if there is bad weather.>

Download How it works email module

Placement in existing emails

Large Banners

Download all large email banners (photo)

Top Email Banners

Download all email top banners