Email Campaigns

Email Campaigns Drive Additional Conversion

We recommend multiple placements

  1. Placement in confirmation email
  2. Dedicated Weather Guarantee offer email campaign
  3. Placement in existing pre-arrival email
Copy and paste the templates below and download assets from the [Sensible Assets for Download](doc:sensible-assets-for-download)

Dedicated Campaign

The dedicated Weather Guarantee campaign gives guests an opportunity to understand “What is this, and how does it work” for a new type of product they have not likely encountered before. This leads to higher click through to the post-booking page where conversion is high. You can use our template or create your own from the key concepts.

Subject lines

  • Rainy days are free with a Weather Guarantee
  • You shouldn't have to pay for bad weather
  • Guarantee against rain for your upcoming trip to {{destination name}}
  • Weather for your upcoming trip to {{destination name}}
  • Guarantee against rain for your upcoming experience in {{destination name}}

Email Copy

Feel free to take inspiration and adjust as appropriate for your guests and brand.


Option 1 - Experience Focused

Rainy days are free with a Weather Guarantee (Header)
Rain or shine, guarantee you have a good time. {{brand}} has partnered with Sensible Weather to allow you to add weather coverage to your trip, and get money back if the weather is less than ideal. Using a lot of science and a bit of magic, Sensible will watch the Weather for you and automatically notify you for reimbursement if it’s going to rain.
[button CTA: See a Guarantee for my trip]
How to get covered (it takes 2 minutes)
Step 1
Clicker here to see your custom Weather Guarantee [text CTA] for your upcoming trip to {{destination name}}
Step 2
Add the Weather Guarantee to your reservation through a secure transaction.
Step 3
Sit back, relax and Sensible Weather will take care of the rest - we won’t disrupt your trip unless you have money to claim.
[button CTA: Add to my reservation]


Option 2 - Protection Focused

Protect your trip with Sensible Weather (Header)
Rain or shine, guarantee you have a good time. {{brand}} has partnered with Sensible Weather to allow you to add weather coverage to your trip, and get money back if the weather is less than ideal.
[button CTA: Get a Quote]
How to get covered (it takes 2 minutes)
Step 1
Using the Sensible Weather Quote Generator (text CTA), get a quote for your upcoming trip to {{destination name}}.
Step 2
Purchase the Sensible Weather Guarantee with coverage specifically tailored to your trip.
Step 3
Sit back, relax and Sensible Weather will take care of the rest - we won’t disrupt your trip unless you have money to claim.
[button CTA: Get Covered]

Placement in existing emails

Example

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Ready to use copy

Short 1

Make Rainy Days Free with (Sensible primary logo)
Add a Weather Guarantee to your reservation and you will be automatically reimbursed if the weather is forecasted to impacted your experience.
[button CTA: See my custom Weather Guarantee option]

Short 2

Protect your trip with (Sensible Weather logo)
Rain or shine, guarantee you have a good time. Add weather coverage to your trip, and get money back if the weather is less than ideal.
[Button CTA: Get Covered]

Long 1

Make Rainy Days Free with (Sensible primary logo)
Add a Weather Guarantee to your reservation and you will be automatically reimbursed if the weather is forecasted to impacted your experience.
How it works
Using a lot of science and a bit of magic, Sensible will watch the Weather for you and automatically notify you for reimbursement if it’s going to rain
[Button CTA: Get Covered]

Long 2

Protect your trip with (Sensible Weather logo)
Rain or shine, guarantee you have a good time. Add weather coverage to your trip, and get money back if the weather is less than ideal.
How it works
Using a lot of science and a little bit of magic, Sensible Weather monitors the weather during your trip. If bad weather strikes, Sensible Weather will reimburse you for each hour lost.
Sit back, relax and Sensible Weather will take care of the rest - we won’t disrupt your trip unless you have money to claim.
[Button CTA: Get Covered]

Long Example

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What’s Next